Website Optimizer now available as a standalone product!
Google Website Optimizer is all grown up. Formerly a feature within Google AdWords only, this free website-testing tool is now accessible to anyone worldwide through its own website. You can now use your Google Analytics login to access Website Optimizer and test which designs, headlines, and graphics lead to the highest conversion rates on your site. Also, we've officially dropped the Beta label. They grow up so quickly these days. :-) Take it for a spin!
The Website Optimizer team has also launched a product blog where you can get the latest product news, industry insights, and testing recipes straight from team members. Head over there now for more details about the launch, but not before toasting another launch....
Urchin now out of beta!
Also announced at ad:tech -- Urchin Software from Google, aka Urchin 6, has graduated from Beta and is available to everyone from April 16th.
For the moment, Urchin is only available in English. That will change though, so stay tuned for info on soon-to-be released international versions.Urchin formed the basis of Google Analytics, released in 2005. But, while Google Analytics is a Google-hosted service, Urchin is software that you run on your own servers. This makes Urchin ideal for certain applications. You might use it if you:
want to analyze your firewall-protected content, such as an intranet
have 5 years' worth of old server log data to analyze
need to know if your site's visitors are getting "Page Not Found" (404) errors
need to have your site's traffic data audited by a third party
need to create custom reports or integrate with other tools, like a CRM system
need to integrate your e-commerce logs directly with Urchin
Check out the latest news about Analytics from Google analytics blog
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