Link Exchange Types

Link Exchange:

Link Exchange is an extremely important part of search engine optimization which involves exchanging hyperlinks with websites that offer similar or related products, services or information. Link Exchange helps to increase the Page rank of website.

Need of Link Exchange:

In Google Search Engine the top Position is based on back links of our website. To increase back links for our website we are doing several off – page optimization like

Press Releases
Blog Posting
Directory Submission
Link Exchange

From the above Link Exchange takes a major part to increase a back links than other.

Types of Link Exchange:

There are three types of Link Exchange

One Way Link Exchange

One-way links are links to your site from sites which do not receive a link from your
site. One-way links are wonderful things to have because they increase your link popularity - the number of pages linking to your site. Search engines such as Google place huge importance on link popularity when ranking your site.
The Output Reciprocal link is Mysite1 to Mysite2

Reciprocal Link Exchange

A reciprocal link is a mutual link between two objects, commonly between two websites in order to ensure mutual traffic. Reciprocal links make permanent back links for the Both Websites.

The Output Reciprocal link is Mysite1 to Mysite2

Three Way Link

Three way linking is a special type of reciprocal linking.Which benefits for all website without affecting Page Rank.

The Output Three way link is Mysite1 to Mysite2 to Mysite3 to Mysite1

The attempt of this link building method is to create more "natural" links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains.